If you buy 10 shirts a year, dyeing them uses 400 liters of water - that is 2.6 months's drinking water.
With growing water pollution and scarcity in Asia, we focus on prioritizing water management and achieving the Sustainable Development Goals' targets 6.3 and 6.4. Through our water related initiatives, we seek to increase water-use efficiency, protect water-related ecosystems, and make water responsible products more accessible for the consumer.
CHAMPIONING WATER STEWARDSHIP ACROSS THE REGION
DETERMINANT’s mission is to lead the shift towards waterless dye technology across the industry. Every drop holds power and the potential to make the world better. 40 liters of water saved per shirt from Cotton Waterless Dye can create a force of change and make a significant impact on our lives.
*This data is based on the water consumption of a dark blue men's dress shirt; water consumption rate varies based on style and color.
