COTTON WATERLESS DYEING TECHNOLOGY
DETERMINANT cotton waterless dyeing technology is an innovative dyeing technique that saves 40 litters of water per shirt.*
Fashion is a thirsty business. It is the second most water-intensive industry globally. 65% of all water used in cotton clothing production goes towards the dyeing process.
The world is already facing water stress. 2/3 of the world will face water shortage by 2025.
The fashion industry must reduce its water consumption.
DETERMINANT is boldly reimagining the industry's reliance on water with revolutionary Cotton Waterless Dye technology.
*This data is based on the water consumption of a dark blue men's dress shirt; water consumption rate varies based on style and color.
YOU CAN SAVE 40L OF WATER PER SHIRT
Traditional water-bath dyeing uses water, salt and chemical dye solvents. This method has a low dye utilization rate of 60-70%, and requires huge amounts of water to wash-off excess color that is not bonded to the fiber.
These chemical residuals contains hazardous effluents.
Cotton Waterless Dye is a groundbreaking dyeing technology that uses proprietary recyclable organic solvent. This method has a low dye utilization rate of 97%+, and doesn't require fabric washing after dyeing. Cotton waterless dyeing process eliminates any hazardous chemical residuals from being discharged into the environment.
POWERED BY PARTNERSHIPS
This program is made possible through our partnership with ECOHUES to create the world's first Cotton Waterless Dye shirt collection. Their breakthrough technology has the potential to transform the dyeing landscape worldwide, reducing the textile industry's water footprint. For more information, visit www.ecohues.earth.
If you share our vision for a more innovative and responsible fashion industry, let's connect.