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Take a Dive with “THE61S” Campaign – 61 People, 61 Sizes

DETERMINANT believes that every BODY deserves a well-fitted, comfortable shirt. Therefore, we have formulated up to 61 collar, sleeve and fit combinations for our dress shirt styles, unlike other off-the-rack shirt brands which only provide a few sizes for customer to choose from.

This year, we roll out a huge campaign called “THE61S”, which brought together 61 people from all walks of life to try on our dress shirts and joined a photoshoot showcasing every one of our 61 sizes. Whatever your size, DETERMINANT has a shirt for you.

The campaign kicked off in April with the start of our recruitment drive. After careful review of thousands of applications, we picked the final 61 out of them. These diverse human beings came from all walks of life and had different personalities. In addition to an arborist, we have here also a CEO, a former HK Water Polo Team player, a university student, a theatre enthusiast, and many more, bringing diversity and unique attributes to the campaign. Aside from the individual portraits and thematic video, we also conducted in-depth interviews with our participants. Check out “THE61S” campaign page to explore more!

Unique features which make our shirts stand out

“Perfection” is at the heart of everything we do. Comfortable, breathable, anti-bacterial, anti-odor and wrinkle-free. Styling for work has never been easier. Our dress shirts are available in 61 sizes, fitting most Asian body types.

Experience our dress shirt for FREE

Want to give our dress shirt a try? Sign up at “THE61S” campaign page and complete the tasks in the confirmation email to win a free dress shirt!

Upcoming “THE61S” pop-up stores

After discovering the campaign, don’t forget to head to our Cityplaza “THE61S” Experience Pop-Up Store in mid-Sep to check out more about our well-fitted dress shirts. To help you find the perfect size, a 3D body scanner will be there to collect customers’ body data in just a minute - saving you time from coming back and forth for measurements. Aside from Cityplaza, our upcoming stores will also land at K11 Art Mall and more shopping centres. Stay tuned!


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