Capeless Heroes Campaign
Not all heroes wear capes, and certainly not the heroes of the COVID-19 pandemic. To pay tribute and express our sincere gratitude to these warriors, we collaborated with local illustrator Missquai to launch Capeless Heroes Collection. Together with our efforts on mask donation to NGOs, DETERMINANT is always here to support and protect the community.
The collection features graphic prints to form a city skyline where heroes are fighting against coronavirus tirelessly for Hong Kong. Each Capeless Heroes Collection T-Shirt also comes with a pack of special edition DET30™ Reusable Mask and a thank you card. We encourage customers to show love and support to unsung hero by gifting them the masks together with a message of encouragement. Click here for more details.
Donated over 50,000 packs of reusable masks
Since February 2022, we have donated over 50,000 packs of DET30™ Reusable Mask to partnered NGOs and unions, including Service Industry General Union, Motor Transport Workers General Union, Cleaners Workers Union, Hong Kong Women Workers’ Association and Crossroads Foundation.
DETERMINANT’s 3-ply cotton washable DET30™ Reusable Mask is breathable, antibacterial, and water-repellent with droplet obstruction. For extra protection, layer the DET30™ Reusable Mask on top of a medical mask. This can improve filtration, as it effectively doubles the layers of material that virus-containing respiratory droplets have to travel through before reaching your face and mouth.
It is time to assemble!
To further create social impact, we encouraged Hongkongers to contribute to protect the community together with DETERMINANT. For each Capeless Heroes Collection T-Shirt sold, we would donate 10 packs of DET30™ Reusable Mask. For every “Like” and “Share” on our Capeless Heroes Instagram post we would donate an additional 1 pack of DET30™ Reusable Mask. Thanks to the generous support of our fans, we have already earned a lot of Likes and Shares in just 2 weeks. The additional mask donation will be delivered to partnered NGOs sharply after the campaign completion.
