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DETERMINANT “THE61S” Wins Pop-up of the Year!

DETERMINANT takes home the “Pop-up Retail Project of the year - Hong Kong” at Retail Asia Awards 2023, Silver for “Fashion & Beauty”, Bronze for “Best Creative Idea”, and Bronze for “Consumer Launch” at PR Awards Asia 2023 for “THE61S” campaign!

Launched in 2022, THE61S brought together 61 people of different bodyshapes from all walks of life to try on our dress shirts. A photoshoot was also conducted to highlight every one of our 61 sizes. We wished to promote diversity and inclusion in the world of shirts, and to demonstrate that DETERMINANT has a shirt for everybody.

This campaign is recognized for being innovative, and inspiring, as the omni-channel employed comprises of pop-up retail, PR, and digital marketing, cultivated a strong & loyal community of the like-minde - you included!

We will continue to push boundaries and explore new ways to promote our brand message and values. We have more exciting campaigns coming this year, and your unceasing support will be highly appreciated.

Stay tuned!


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